Chủ Nhật, 2 tháng 6, 2013

Improving Conversion With CTA Index Part 2

calls to action tăng tỷ lệ chuyển đổi conversion rate
In the previous article on Improving Conversion with CTAs index - Call To Actions we've gone through 4 Ways to Improve Call To Actions. Today we continue on 5 ways to optimize CTAs.
Come now continue!

5. Creative

CTAS is not necessarily a button, KISSmetrics has tested a rather unique way, add a Call To Actions within 1 video on KISSmetrics blog. When you're finished watching the video a button will appear inviting you registered service their data analysis.
It is the first Call To Actions Clicked 380% more than normal CTAs put sidebar. Not necessarily a new standard buttons have a good conversion rate, a creation by adding video has generated more than the usual click.
Tùy biến nút Call To Actions trong Video

6. Tell people not to click

You can change the CTAs "do not click here" and look forward to promoting conversion? It may not work for all but maybe effective for you.
For example, a test on their Timothyskyess Call To Actions with the text "do not click here if you're lazy," and it is 39% more efficient than the "click here".
Shethi founder Ramit website "I will teach you to become wealthy" also used the same way when it comes to people not to click.
dùng call to action với hình thức không khuyến cáo click vào !
Using reverse speech can be effective ways for people to do what you want. Check out the different variations of Call To Actions to tell people why they should click using the language rejected. For example, if you run an ecommerce site you can try to press the button "do not click here unless you want to save 10%", or "Do not click here unless you do not want to participate in courses Seo training center Litado =]] "- read brain hurt to think first time how it is =]]

7. Special Effects

There are a great way to attract click that is made for Call To Actions by the user moving the mouse when they roll. CTAs Timothysykes.com button on the "next big pick" click rate increased to 21% for CTAs when the user rolls the mouse scroll down web pages.
thử nghiệm chuyển động để tăng ctas

8. Whitespace.

A great way to make a striking Call To Actions not put anything around it. Spacing will highlight CTAs.
You can do this by:

  • Reduction factors in the design of your website
  • Reduce the number of bright colors in design
  • Do not put a lot of things around CTAs
sử dụng khoảng trắng cũng làm tăng call to actions rất hiệu quả đấy
Quick sprout tried using white space on the landing page of the site traffic system and saw a small increase in the conversion rate. increased 8%, but that number is not enough to make statistics. It will take 30-60 days to finish the test so they stop. Hopefully you will be luckier in this experiment.

9. No Call To Actions

Do you dare remove CTAs button on the website or not? Tim Sykes did this and found a few interesting things. Because he did not want to test a / b testing, but because the design is not complete website sales website for you.
Product is not connected to the cart, he has removed the Call To Actions button on the product page and get more people interested in their products because they feel do not have the opportunity to buy it again.
bỏ call to actions và điền vào đó email
By removing CTAs and a valid email address he has received many inquiries from customers than using a previously CTAs on its sales website.
Flooding websites with Call To Actions are not always good, because it is likely to cause feelings gang trying to sell something. When you give Call To Actions it can cause the opposite effect, people interested in a product that they did not buy anymore.
Conclusion: What in this article may not work for you, but should be tested variants Call To Actions based on these suggestions on to find out what gives the best experience for users. Make continuous A / b testing, if you do not try to improve conversion, it will stand still, so do not be afraid ... be tested.
So we went through 9 ways to optimize the Call To Actions button. The spoiled child that he applies to his actual website. Remember, this is only one of many steps in Seo optimization to how to get more of the Order.

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